What Is Link Building?
Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations.
Why Are Links So Important?
To understand that, you’ll need to hop in your Delorean and go back to the pre-Google days of the internet.
Back in the day, search engines like Yahoo! and Alta Vista were the dominant players. And they ranked their search results 100% based on the content on a webpage.
Enter: Google.
Their now-famous PageRank Algorithm changed the game. Instead of simply analyzing the content of a page, Google looked at how many people linked to that page.
And they were right. Nearly 20 years later, links are STILL the best way to determine the quality of a webpage. That’s why backlinks remain Google’s go-to ranking signal.
That said, thanks to updates like Google Penguin, Google now focuses on link quality (not just link quantity).
You might be wondering:
What is a high-quality link, exactly? And how do I build them?
That’s what I’m going to cover in the next chapter.
Keep reading…
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